TAG Heuer Carrera THE RACE NEVER STOPS
TWO LEGENDS AT SPEED
First staged in 1950, the Carrera Panamericana was a notoriously dangerous and grueling 3,000-kilometer race across Mexico. During five adrenaline-packed days, drivers sped through all kinds of terrains with their speedometers averaging 150 km/h. Though the race ended in 1954, its legacy has lived on through the Carrera collection since Jack Heuer gave its name to the iconic chronograph in 1963. First staged in 1950, the Carrera Panamericana was a notoriously dangerous and grueling 3,000-kilometer race across Mexico. During five adrenaline-packed days, drivers sped through all kinds of terrains with their speedometers averaging 150 km/h. Though the race ended in 1954, its legacy has lived on through the Carrera collection since Jack Heuer gave its name to the iconic chronograph in 1963.
TWO LEGENDS AT SPEED
First staged in 1950, the Carrera Panamericana was a notoriously dangerous and grueling 3,000-kilometer race across Mexico. During five adrenaline-packed days, drivers sped through all kinds of terrains with their speedometers averaging 150 km/h. Though the race ended in 1954, its legacy has lived on through the Carrera collection since Jack Heuer gave its name to the iconic chronograph in 1963.
A fearless legacy coupled with high-speed legibility
Confident and daring like the drivers who raced the Panamericana, the TAG Heuer Carrera is a true racing icon. Its timeless design takes on bold technical additions while the dial is ultra-legible at fast paces. Resolutely unstoppable.
Modern at heart
Jack Heuer infused his fondness for modern architecture, design, and motorsports into the first original Heuer Carrera, reference 2447, in 1963. 60 years on, functionality and legibility are still the driving concepts of this collection geared for the tracks.
WORN BY THE GREATEST DRIVERS
In the 1970s, Jack Heuer convinced Ferrari Formula 1 drivers Niki Lauda, Ronnie Peterson, and Arturo Merzario to wear his Heuer Carreras. The racing legends immediately fell in love with the timepieces and were quickly followed by other pilots. An icon for icons.
A NEW ERA FOR AN ICONIC MOVEMENT
Visible through the sapphire case back, the Calibre TH20-00 movement is an evolved version of its elder, the Calibre Heuer 02. Faster and more reliable winding, improved precision, and enhanced finishings make up this technical gem, expertly manufactured in-house at our Chevenez Manufacture.
Meet the next-generation Carreras
- Discover more
New TAG Heuer Carrera
Chronograph Automatic Chronograph
- 39 mm![]()
- Discover more
New TAG Heuer CarreraChronograph Automatic Chronograph
- 39 mm![]()
- Discover more
New TAG Heuer Carrera Date Automatic Watch
- 36 mm![]()
- Discover more
New TAG Heuer CarreraChronograph Tourbillon Chronograph Tourbillon
- 42 mm![]()
- Discover more
New TAG Heuer Carrera
Chronograph Automatic Chronograph
- 42 mm![]()
- Discover more
New TAG Heuer Carrera
Chronograph Automatic Chronograph
- 42 mm![]()
A fearless legacy coupled with high-speed legibility
Confident and daring like the drivers who raced the Panamericana, the TAG Heuer Carrera is a true racing icon. Its timeless design takes on bold technical additions while the dial is ultra-legible at fast paces. Resolutely unstoppable.
Modern at heart
Jack Heuer infused his fondness for modern architecture, design, and motorsports into the first original Heuer Carrera, reference 2447, in 1963. 60 years on, functionality and legibility are still the driving concepts of this collection geared for the tracks.
WORN BY THE GREATEST DRIVERS
In the 1970s, Jack Heuer convinced Ferrari Formula 1 drivers Niki Lauda, Ronnie Peterson, and Arturo Merzario to wear his Heuer Carreras. The racing legends immediately fell in love with the timepieces and were quickly followed by other pilots. An icon for icons.
A NEW ERA FOR AN ICONIC MOVEMENT
Visible through the sapphire case back, the Calibre TH20-00 movement is an evolved version of its elder, the Calibre Heuer 02. Faster and more reliable winding, improved precision, and enhanced finishings make up this technical gem, expertly manufactured in-house at our Chevenez Manufacture.
Meet the next-generation Carreras
- Discover more
New TAG Heuer Carrera
Chronograph Automatic Chronograph
- 39 mm![]()
- Discover more
New TAG Heuer CarreraChronograph Automatic Chronograph
- 39 mm![]()
- Discover more
New TAG Heuer Carrera Date Automatic Watch
- 36 mm![]()
- Discover more
New TAG Heuer CarreraChronograph Tourbillon Chronograph Tourbillon
- 42 mm![]()
- Discover more
New TAG Heuer Carrera
Chronograph Automatic Chronograph
- 42 mm![]()
- Discover more
New TAG Heuer Carrera
Chronograph Automatic Chronograph
- 42 mm![]()
