TAG Heuer and Porsche partnership

TAG Heuer and Porsche. These two icons of design, quality, and innovation have journeyed in parallel since 1963. The time has come to unite on a single track.

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Masters of iconic design

Fusion of renowned motorsports design silhouettes with prestigious materials. It is with the purist design of the Porsche Carrera 911 and the sporty elegant TAG Heuer Carrera that the two icons cultivate the sporting and avant-garde spirits, with fine details like custom colors and automotive-inspired finishes, transcending timeless classics.

A partnership based on authentic heritage

2020 – The new generation of luxury watch
Launch of the TAG Heuer Connected. With the third generation of its visionary Connected timepiece, TAG Heuer makes a design and technological statement that further solidifies its position as leader of the luxury connected watch category. The models are unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition.
2019 – Towards E-performance
Porsche releases the first models of a new electric car series: The Taycan. With its clean and purist design the motorsport icon preserved its PORSCHE DNA as well as signaling a new era for the E-performance.
A pilots Watch
One of the great racers of the 1960s and early 1970s was the Swiss driver Jo Siffert, who claimed his first major victories at Daytona and Sebring in a Porsche 907. Friends with Ferry Porsche, Siffert was also close to Jack Heuer, and wore a Heuer chronograph and logo patch on his overalls at all times when racing.
1972
In 1972, Porsche unveiled their own 911 Carrera. The iconic car took to the track at the prestigious 12 Hours of Sebring race in Florida. From that day on, Porsche and TAG Heuer have pursued the legacy of Carrera — a storied name from the golden age of motorsports.
1954 - 1963
The Carrera Panamericana was an extremely dangerous road race, a grueling 2000-plus mile race across Mexico. While the event ended after few years, its legacy lives on. Inspired by the strength of its name and spirit, Jack Heuer imagined the first Carrera wristwatch chronograph, released in 1963.

TAG Heuer Carrera Porsche Chronograph Special Edition

Two icons of design, quality, and innovation teamed up to craft this special edition. A sporty design full of references to both brands, upholding the excellence of both names without diluting the essence of either, with proud red highlights, and the manufacture Heuer 02 movement beating away inside.